Caixin: Multiple loan assistance platforms see a decline in lending scale and profits in Q4, with some seeking investment in the "crypto circle" and other second growth curves
According to Caixin, with the official implementation of new regulations on loan assistance and the slowdown in consumer credit demand, multiple consumer loan assistance platforms showed a consistent trend in the fourth quarter of 2025: revenue and loan issuance scale declined year-on-year, and net profit fell sharply.
As the loan assistance business enters a contraction phase, various platforms are seeking "overseas expansion" and investing in the "crypto space" as a second growth curve. It is reported that platforms such as Lexin and Yirendai have already laid out overseas businesses, with Southeast Asia and Latin America becoming the main battlegrounds. Weixin Jinke has been continuously investing in the blockchain industry over the past two years.
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